Direct Mail

May 7, 2021
Postage Optimization: How does it work?
By Jamie Krall | Direct Mail, USPS
Did you know that the postage cost for the typical letter that mails from ANRO is less than half the cost of a Forever Stamp? As a commercial mailer, ANRO can take advantage of bulk mail perks, such as lower postage rates based on how well the mail is sorted before being submitted. This also includes the option to utilize USPS Marketing ...
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March 31, 2021
Get A Free Digital Impression with Informed Delivery
By Dana Catanese | Direct Mail, Marketing
When you send a letter-sized piece of direct mail, the USPS scans the front of the mail piece as a part of their standard automated processing.
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August 31, 2020
How to Get Better Campaign Results with Direct Mail
By Dana Catanese | Direct Mail, Marketing
Over the past several years, there has been a considerable amount of research that proves the advantage of physical print and direct mail in marketing
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August 11, 2020
Digital Marketing in Your Mailbox
By Dana Catanese | Blog, Direct Mail, USPS
You read that right.  Digital marketing in your physical mailbox.  You can now digitally preview your mail that’s in route to your mailbox through the USPS’ offering, Informed Delivery.  Informed Delivery allows you to see greyscale images of the exterior of letter-sized mail pieces before they arrive. “I signed up about a year ago,” says ...
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June 8, 2020
Direct Mail Marketing During COVID-19: Our Take
By Dana Catanese | Direct Mail, Marketing
You’ve seen the hashtags: #WereInThisTogether #StayHome #Lockdown #AtHome #AloneTogether and the list goes on and on. COVID-19 is the latest disruptor of business as we know it. 
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