Direct Mail

March 31, 2021
Get A Free Digital Impression with Informed Delivery
By Carly Bauer | Direct Mail, Marketing
When you send a letter-sized piece of direct mail, the USPS scans the front of the mail piece as a part of their standard automated processing.
Read More
August 31, 2020
How to Get Better Campaign Results with Direct Mail
By Carly Bauer | Direct Mail, Marketing
Over the past several years, there has been a considerable amount of research that proves the advantage of physical print and direct mail in marketing
Read More
August 11, 2020
Digital Marketing in Your Mailbox
By Carly Bauer | Blog, Direct Mail, USPS
You read that right.  Digital marketing in your physical mailbox.  You can now digitally preview your mail that’s in route to your mailbox through the USPS’ offering, Informed Delivery.  Informed Delivery allows you to see greyscale images of the exterior of letter-sized mail pieces before they arrive. “I signed up about a year ago,” says ...
Read More
June 8, 2020
Direct Mail Marketing During COVID-19: Our Take
By Carly Bauer | Direct Mail, Marketing
You’ve seen the hashtags: #WereInThisTogether #StayHome #Lockdown #AtHome #AloneTogether and the list goes on and on. COVID-19 is the latest disruptor of business as we know it. 
Read More