Direct Mail

August 11, 2023
2023 USPS Informed Delivery Postage Discount Promotion
By Dave Spinelli | Direct Mail, Informed Delivery, USPS
The 2023 USPS Informed Delivery Postage Discount Promotion   The United States Postal Service (USPS) has introduced the 2023 Informed Delivery Postage Discount promotion, an innovative program that offers mailers a multi-channel experience through physical mail and digital engagement. This promotion provides eligible residential and personal PO Box consumers with a digital preview of their ...
Read More
August 10, 2021
8 Things to Know When Planning Your First Direct Mail Campaign
By Carly Bauer | Direct Mail
Maybe the compelling stats boasting direct mail response rates piqued your interest… like these: 80% of millennials look forward to receiving direct mail & 59% find it more useful than information they receive digitally Or maybe you’re a savvy digital marketer and email marketing, SEO, and social media alone has worked really well for your ...
Read More
May 7, 2021
Postage Optimization: How does it work?
By Jamie Krall | Direct Mail, USPS
Did you know that the postage cost for the typical letter that mails from ANRO is less than half the cost of a Forever Stamp? As a commercial mailer, ANRO can take advantage of bulk mail perks, such as lower postage rates based on how well the mail is sorted before being submitted. This also includes the option to utilize USPS Marketing ...
Read More
March 31, 2021
Get A Free Digital Impression with Informed Delivery
By Carly Bauer | Direct Mail, Marketing
When you send a letter-sized piece of direct mail, the USPS scans the front of the mail piece as a part of their standard automated processing.
Read More
August 31, 2020
How to Get Better Campaign Results with Direct Mail
By Carly Bauer | Direct Mail, Marketing
Over the past several years, there has been a considerable amount of research that proves the advantage of physical print and direct mail in marketing
Read More
August 11, 2020
Digital Marketing in Your Mailbox
By Carly Bauer | Blog, Direct Mail, USPS
You read that right.  Digital marketing in your physical mailbox.  You can now digitally preview your mail that’s in route to your mailbox through the USPS’ offering, Informed Delivery.  Informed Delivery allows you to see greyscale images of the exterior of letter-sized mail pieces before they arrive. “I signed up about a year ago,” says ...
Read More
June 8, 2020
Direct Mail Marketing During COVID-19: Our Take
By Carly Bauer | Direct Mail, Marketing
You’ve seen the hashtags: #WereInThisTogether #StayHome #Lockdown #AtHome #AloneTogether and the list goes on and on. COVID-19 is the latest disruptor of business as we know it. 
Read More