Direct Mail

As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers.   The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.   Consider how these incentives align with your marketing print goals and explore ...

Why Printing on Paper Isn’t Bad for the Environment In an age of digital dominance, we’ve often been told that going paperless is the eco-friendly choice. However, this common belief overlooks a crucial fact: when sourced responsibly, print materials can play a positive role in environmental stewardship. Far from harming forests, using paper from sustainably ...

The 2023 USPS Informed Delivery Postage Discount Promotion   The United States Postal Service (USPS) has introduced the 2023 Informed Delivery Postage Discount promotion, an innovative program that offers mailers a multi-channel experience through physical mail and digital engagement. This promotion provides eligible residential and personal PO Box consumers with a digital preview of their ...

Maybe the compelling stats boasting direct mail response rates piqued your interest… like these: 80% of millennials look forward to receiving direct mail & 59% find it more useful than information they receive digitally Or maybe you’re a savvy digital marketer and email marketing, SEO, and social media alone has worked really well for your ...

Did you know that the postage cost for the typical letter that mails from ANRO is less than half the cost of a Forever Stamp? As a commercial mailer, ANRO can take advantage of bulk mail perks, such as lower postage rates based on how well the mail is sorted before being submitted. This also includes the option to utilize USPS Marketing ...

When you send a letter-sized piece of direct mail, the USPS scans the front of the mail piece as a part of their standard automated processing.

Over the past several years, there has been a considerable amount of research that proves the advantage of physical print and direct mail in marketing

You read that right.  Digital marketing in your physical mailbox.  You can now digitally preview your mail that’s in route to your mailbox through the USPS’ offering, Informed Delivery.  Informed Delivery allows you to see greyscale images of the exterior of letter-sized mail pieces before they arrive. “I signed up about a year ago,” says ...