Blog

November 7, 2024
Quick Guide: Boost Marketing with 2025 USPS Direct Mail Savings
By Dana Catanese | Blog, Direct Mail
As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers.   The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.   Consider how these incentives align with your marketing print goals and explore ...
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October 28, 2024
Rethinking Sustainability in Direct Mail
By Dana Catanese | Blog, Direct Mail
Why Printing on Paper Isn’t Bad for the Environment In an age of digital dominance, we’ve often been told that going paperless is the eco-friendly choice. However, this common belief overlooks a crucial fact: when sourced responsibly, print materials can play a positive role in environmental stewardship. Far from harming forests, using paper from sustainably ...
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May 30, 2024
Unlock Savings with the 2024 Reply Mail IMbA® Promotion
By Dave Spinelli | Blog, USPS
In today’s fast-paced business environment, efficiency and visibility are paramount. The 2024 Reply Mail IMbA® Promotion offers a valuable opportunity to enhance your reply mail processes while benefiting from significant discounts. By adopting Intelligent Mail® Barcode Accounting (IMbA®) for Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, your business can enjoy improved tracking, faster ...
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March 6, 2024
Anro's Journey to Reducing Carbon Emissions
By Dave Spinelli | Blog, Paper & Sustainability
At Anro, we’re not just committed to providing top-quality products and printing services; we’re also dedicated to making a positive impact on the environment. We’re excited to share some significant updates on our efforts to reduce our carbon emissions and contribute to a more sustainable future. Anro’s Carbon Emissions in 2023 In 2023, our carbon ...
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January 10, 2023
USPS 2023 Promotional Calendar - Tactile, Sensory, Interactive Promotion
Tactile, Sensory, and Interactive Promotion   Registration Period: January 9th, 2023 – July 31st Promotion Period:  February 1st, 2023 – July 31st Eligibility: USPS Marketing Mail and First Class Mail Discount: 5%     How to qualify: Mailers must be uploaded via a PDF proof to the Mailing Promotions Portal. A hardcopy sample must be ...
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September 1, 2021
Paper Shortages & How to Best Minimize the Disruption
By Carly Bauer | Blog, Paper & Sustainability
We all remember (some of us a little too vividly) the toilet paper shortage of 2020.  If you’ve visited any DIY home improvement store recently, you may have noticed that the price for the materials you were shopping for have majorly increased.  Besides sticker shock, you may have noticed fewer materials stocked on the shelves ...
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August 23, 2021
Postage Rates Rise Again in 2021
It’s true… beginning on August 29th, the USPS will be increasing the postage rates for many classes of direct mail. This is the second postage rate increase scheduled in 2021.  On average, the overall increase in postage is around 6.8%. Here’s a quick reference for some of the increases that you can expect to see: ...
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May 14, 2021
Stay Cool with ANRO Promo!
By Kathy Donohoe | Blog, Promo
Summer is just around the corner!  As the weather starts to heat up, we’ve got all the gear to help keep you cool all season long!  Here’s a glance at our top 5 trending items.  For the full list, visit www.anro.com!   1. Classic Sunglasses   You can’t beat this classic crowd pleaser!  Perfect for ...
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August 11, 2020
Digital Marketing in Your Mailbox
By Carly Bauer | Blog, Direct Mail, USPS
You read that right.  Digital marketing in your physical mailbox.  You can now digitally preview your mail that’s in route to your mailbox through the USPS’ offering, Informed Delivery.  Informed Delivery allows you to see greyscale images of the exterior of letter-sized mail pieces before they arrive. “I signed up about a year ago,” says ...
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