Blog

Direct mail has emerged as a marketing powerhouse, driving engagement through tactile, sensory, and interactive techniques. The USPS TSI Promotion enables businesses to close the attribution gap, leverage omnichannel strategies, and create unforgettable campaigns that inspire action. “Direct mail is no longer an afterthought but a strategic driver in omnichannel marketing approaches when integrated effectively. ...

In today’s fast-paced business environment, efficient direct mail marketing can make the difference between success and missed opportunities. The United States Postal Service (USPS) processes an astounding 400 million mail pieces daily, reaching 98% of the U.S. population within just three days. For businesses looking to leverage this extensive network, Priority Mail Open and Distribute ...

As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers.   The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.   Consider how these incentives align with your marketing print goals and explore ...

Why Printing on Paper Isn’t Bad for the Environment In an age of digital dominance, we’ve often been told that going paperless is the eco-friendly choice. However, this common belief overlooks a crucial fact: when sourced responsibly, print materials can play a positive role in environmental stewardship. Far from harming forests, using paper from sustainably ...

In today’s fast-paced business environment, efficiency and visibility are paramount. The 2024 Reply Mail IMbA® Promotion offers a valuable opportunity to enhance your reply mail processes while benefiting from significant discounts. By adopting Intelligent Mail® Barcode Accounting (IMbA®) for Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, your business can enjoy improved tracking, faster ...

At Anro, we’re not just committed to providing top-quality products and printing services; we’re also dedicated to making a positive impact on the environment. We’re excited to share some significant updates on our efforts to reduce our carbon emissions and contribute to a more sustainable future. Anro’s Carbon Emissions in 2023 In 2023, our carbon ...

Tactile, Sensory, and Interactive Promotion   Registration Period: January 9th, 2023 – July 31st Promotion Period:  February 1st, 2023 – July 31st Eligibility: USPS Marketing Mail and First Class Mail Discount: 5%     How to qualify: Mailers must be uploaded via a PDF proof to the Mailing Promotions Portal. A hardcopy sample must be ...

We all remember (some of us a little too vividly) the toilet paper shortage of 2020.  If you’ve visited any DIY home improvement store recently, you may have noticed that the price for the materials you were shopping for have majorly increased.  Besides sticker shock, you may have noticed fewer materials stocked on the shelves ...

It’s true… beginning on August 29th, the USPS will be increasing the postage rates for many classes of direct mail. This is the second postage rate increase scheduled in 2021.  On average, the overall increase in postage is around 6.8%. Here’s a quick reference for some of the increases that you can expect to see: ...