Touch, Feel Convert: How USPS’s 2025 TSI Program Will Transform Your Direct Mail ROI
Direct mail has emerged as a marketing powerhouse, driving engagement through tactile, sensory, and interactive techniques. The USPS TSI Promotion enables businesses to close the attribution gap, leverage omnichannel strategies, and create unforgettable campaigns that inspire action. “Direct mail is no longer an afterthought but a strategic driver in omnichannel marketing approaches when integrated effectively. A test-and-learn approach— such as identifying the right combination of touchpoints, whether one email, two mail pieces, or a billboard—can significantly enhance outcomes.” – Not-for-Profit Marketer
Building on this momentum, the USPS Tactile, Sensory, and Interactive (TSI) Promotion for 2025 offers new opportunities.
The program empowers businesses to transform their direct mail strategy through cutting-edge techniques, allowing them to create memorable, multi-channel experiences that drive results
Maximize Your 2025 TSI Benefits
From February 1 to July 31, 2025, businesses can save up to 6% on postage while creating sensory rich, interactive mail pieces that command attention.
Three TSI Qualifications (4% Discount)
- Specialty Inks: Create standout visuals with thermochromics (temperature-sensitive), photochromics (UV light-reactive), or metallic inks.
- Sensory Treatments: Engage touch with textured coatings or embossing, and smell with scented varnishes or labels.
- Interactive Elements: Use pop-ups, infinite folds, and clean-release cards to surprise and delight recipients.
Add On: Sustainability Promotion (1% Extra Savings)
Transform your environmental impact while boosting your bottom line. Using sustainably sourced FSC-certified papers delivers dual benefits: eco-friendly marketing and additional postal savings
FSC Certification Benefits:
- Ensures responsible forest management.
- Enhances your brand’s sustainability credentials.
- Unlocks postal savings while demonstrating environmental leadership.
Add On: Informed Delivery Promotion (1% Extra savings)
Supercharge your campaign with USPS Informed Delivery to amplify your campaign. This promotion offers an additional 1% discount for mail pieces paired with a digital preview, increasing customer engagement and ROI.
Key Benefits:
- Seamless Preview: Engage customers before mail arrives with digital previews.
- Multi-Channel Impact: Create consistent experiences across mail and digital channels
Boosted Engagement:
Pair tactile and sensory mail with digital campaigns for maximum impact. By implementing these techniques, mailers can unlock a 4% postage discount during the promotion period. These formats help businesses cut through clutter and capture attention in ways digital ads can’t.
Your Total Savings Opportunity:
- TSI Promotion Base Discount: 4%
- Sustainability Add-On: +1%
- Informed Delivery Add-On: +1%
- Total Potential Savings: 6%
Amplify your direct mail strategy for 2025 with a trusted Full Service Certified Mail Service Provider (MSP), like Anro, by combining tactile, sensory, and interactive elements with our FSC-certified paper and Informed Delivery.
Contact ANRO for a print or direct mail quote. Give us a shout at: 800.355.2676
2025 USPS Promotions Resources:
2025 Integrated Technology Enrollment Guide
2025 Informed Delivery MPP Integration
