As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers.  

The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.  

Consider how these incentives align with your marketing print goals and explore ways to incorporate them into your 2025 strategies.  

2025 USPS Direct Mail Highlights:

Integrated Technology Promotion (3% discount)

• Registration: Nov 20, 2024 – Dec 31, 2025 

• Promotion period: Choose any 6 consecutive months in 2025 

• Encourages integration of technology with direct mail to enhance engagement and effectiveness. 

Tactile, Sensory & Interactive Promotion (4% discount)

Registration: Dec 15, 2024 – Jul 31, 2025 

Promotion period: Feb 1 – Jul 31, 2025 

• Aims to excite customers’ senses through innovative techniques in First-Class Mail® and USPS Marketing Mail®. 

• Encourages use of special papers, unique substrates, advanced finishing techniques, and innovative inks. 

• Creates multi-sensory experiences and interactive features to drive customer engagement. 

Continuous Contact Promotion (3% discount)

Registration: Feb 15 – Dec 31, 2025 

Promotion period: Apr 1 – Dec 31, 2025 

• Rewards mailers for maintaining consistent communication with customers throughout the year. 

• Encourages campaigns with series of follow-up mailings to increase conversion rates. 

Reply Mail IMbA Promotion (3% or 6% discount)

Registration: May 15 – Dec 31, 2025 

Promotion period: Jul 1 – Dec 31, 2025 

• Incentivizes use of Intelligent Mail® barcode Accounting (IMbA®) on reply mail pieces. 

• Improves visibility, offers easier payment methods, and enables faster delivery speeds. 

First-Class Mail Advertising Promotion (3% discount)

Registration: Jul 15 – Dec 31, 2025 

Promotion period: Sep 1 – Dec 31, 2025 

• Encourages use of First-Class Mail® for advertising, leveraging its reliability and prestige. 

 USPS Add-ons Year-Round Discounts

• USPS add-on discounts can only be applied when you’re already using another discount program. These additional discounts stack on top of your existing discount, further reducing your postage costs. Informed Delivery: 1% to mailer, 0.5% credit to eDoc submitter  

• Provides recipients with digital previews of mail pieces, increasing exposure and interaction. 

• Sustainability: 1% discount  

• Rewards use of certified sustainable materials in mail campaigns, promoting eco-friendly practices. 

Check the USPS Promotion & Incentives Calendar for the most up-to-date information on current and upcoming promotions 

Contact ANRO for a print or direct mail quote. Give us a shout at: 800.355.2676