The 2023 USPS Informed Delivery Postage Discount Promotion

 

The United States Postal Service (USPS) has introduced the 2023 Informed Delivery Postage Discount promotion, an innovative program that offers mailers a multi-channel experience through physical mail and digital engagement. This promotion provides eligible residential and personal PO Box consumers with a digital preview of their household’s mail, enhancing the traditional mail experience.

Promotion Overview

4% Discount

By pairing digital Ride-Along Images and Representative Images with a mail campaign through Informed Delivery, business mailers can engage users with an integrated marketing campaign. This approach provides additional consumer impressions, interactions, and insights. Mailers participating in this promotion will receive a 4% discount on their mailing costs.

0.5% Incentive for eDoc Postage Statement Submitter

There is also an additional 0.5% incentive offered to eDoc Postage Statement submitters. They must first enroll via the Manage Permit section of BCG, where they provide their permit numbers to receive the incentive once the submitted Postage Statement has successfully processed.

Promotion Period

The registration period runs from June 15th to August 1st, while the promotion period lasts from August 1st until December 31st, 2023.

Discount Amounts

The 4% discount is calculated and applied to the associated permit in the postage statement at the time of mailing, deducted from the total postage due amounts. The 0.5% incentive is offered to Informed Delivery Promotion eDoc submitters, with specific enrollment required.

Eligible and Ineligible Mail Options

The promotion is available for specific mail types such as First-Class Mail automation letters, postcards, flats, USPS Marketing Mail automation letters, and flats.

Ineligible mailpieces include non-automation mail, saturation mail flats that are not DDU-entered, Every Door Direct Mail (EDDM), detached address labels, business-to-business mailings, package campaigns, and non-SEQ campaigns.

Ride-Along Image with Call-to-Action (CTA)

Ride-Along Images are an integral part of the Informed Delivery campaigns. They are full-color, interactive images that appear in the Informed Delivery users’ daily digest emails and can redirect users to a target URL via clickable interaction.

Requirements

To ensure that the Ride-Along Image aligns with the promotion’s guidelines, the following requirements must be met:

• Relevance: The Ride-Along Image must directly relate to the promotion or offer in the mailpiece.
• Size: Must be sized to at least one maximum dimension: 300px width or 200px height.
• Format: Must be saved as a JPEG (.jpg) file.
• File Size: Cannot exceed 200KB in size.
• Color Code: Image color code must be RGB (not CMYK).

CTA Requirements

The Call-to-Action (CTA) within the Ride-Along Image has specific requirements as well:

• CTA Area: Must be at least 20% of the Ride-Along Image area.
• Contrast: CTA must have enough color contrast to stand out in the Ride-Along Image.
• Content Restrictions: Ride-Along Image and CTA cannot encourage online bill payment or the elimination of mail.

Examples of Good CTAs:

• Manage / view account
• Claim your free gift
• Download the app here
• Apply now
• Click here for additional details

Representative Image

The Representative Image is a static image that closely resembles the corresponding physical mailpiece sent to the Informed Delivery user. It appears in the user’s daily digest email or on their USPS dashboard, providing a colorful, high-quality preview of what’s coming in the mail.

Requirements

To ensure that the Representative Image aligns with the promotion’s guidelines, the following requirements must be met:

• Representation: Must be a static representation that closely resembles the corresponding physical mailpiece sent to the Informed Delivery user.
• Format: Must be submitted in JPEG or PDF format.
• File Size: Cannot exceed 200KB in size.
• Color Code: The color code must be RGB (not CMYK).
• Size: Must be sized to at least one maximum dimension: 780px width or 500px height.
• Image Border: Images with a light-colored background must have an image border added.

Sign up for Informed Delivery today and get ready to digitally preview your mail and engage with interactive content. This innovative service from the USPS takes your mail experience to the next level.