Unlock Savings with the 2024 Reply Mail IMbA® Promotion

By Dave Spinelli | Blog, USPS

In today’s fast-paced business environment, efficiency and visibility are paramount. The 2024 Reply Mail IMbA® Promotion offers a valuable opportunity to enhance your reply mail processes while benefiting from significant discounts. By adopting Intelligent Mail® Barcode Accounting (IMbA®) for Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, your business can enjoy improved tracking, faster processing, and easier payment methods.

What is IMbA®?

Intelligent Mail® Barcode Accounting (IMbA®) leverages the power of barcodes to streamline the processing of reply mail. This system automates the counting, rating, invoicing, and billing process, providing you with accurate and timely data. Here’s how IMbA® can benefit your business:

  • Enhanced Visibility: Track your mailpieces in real-time, ensuring you know exactly when each piece is processed.
  • Faster Processing: Accelerate the delivery of reply mail, improving customer response times.
  • Efficient Payment Methods: Simplify the billing process with automated invoicing linked directly to your Enterprise Payment Account.

Promotion Details

The 2024 Reply Mail IMbA® Promotion offers two ways to participate:

  1. Static Barcode: Use a static barcode for your QBRM pieces to receive a 3% discount. Static barcodes do not contain unique identifiers and typically use the same serial number for each piece.
  2. Serialized Barcode: Use a serialized barcode for your QBRM pieces to receive a 6% discount. Serialized barcodes contain unique identifiers, allowing each piece to have a distinct serial number.

Key Dates

  • Registration Period: May 15 – December 31
  • Promotion Period: July 1 – December 31

Why Participate?

Participating in the Reply Mail IMbA® Promotion not only provides financial incentives but also streamlines your mail operations. With improved tracking and faster processing, you can ensure timely responses from your customers, enhancing overall satisfaction.

For more details, check out the Reply Mail IMbA Promotion Explainer video and visit the PostalPro website for additional resources and support.

Contact ANRO for a direct mail quote or call us at 800.355.2676