Dana Catanese

Touch, Feel Convert: How USPS’s 2025 TSI Program Will Transform Your Direct Mail ROI

| January 20, 2025
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Direct mail has emerged as a marketing powerhouse, driving engagement through tactile, sensory, and interactive techniques. The USPS TSI Promotion enables businesses to close the attribution gap, leverage omnichannel strategies, and create unforgettable campaigns that inspire action. “Direct mail is no longer an afterthought but a strategic driver in omnichannel marketing approaches when integrated effectively. …

Direct Mail Campaigns Delivered Faster with USPS PMOD

| December 12, 2024
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In today’s fast-paced business environment, efficient direct mail marketing can make the difference between success and missed opportunities. The United States Postal Service (USPS) processes an astounding 400 million mail pieces daily, reaching 98% of the U.S. population within just three days. For businesses looking to leverage this extensive network, Priority Mail Open and Distribute …

Quick Guide: Boost Marketing with 2025 USPS Direct Mail Savings

| November 7, 2024
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As we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers.   The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts.   Consider how these incentives align with your marketing print goals and explore …

Rethinking Sustainability in Direct Mail

| October 28, 2024

Why Printing on Paper Isn’t Bad for the Environment In an age of digital dominance, we’ve often been told that going paperless is the eco-friendly choice. However, this common belief overlooks a crucial fact: when sourced responsibly, print materials can play a positive role in environmental stewardship. Far from harming forests, using paper from sustainably …