January 20, 2025
Touch, Feel Convert: How USPS’s 2025 TSI Program Will Transform Your Direct Mail ROIDirect mail has emerged as a marketing powerhouse, driving engagement through tactile, sensory, and interactive techniques. The USPS TSI Promotion enables businesses to close the attribution gap, leverage omnichannel strategies, and create unforgettable campaigns that inspire action. “Direct mail is no longer an afterthought but a strategic driver in omnichannel marketing approaches when integrated effectively. ...
Read MoreDecember 12, 2024
Direct Mail Campaigns Delivered Faster with USPS PMODIn today’s fast-paced business environment, efficient direct mail marketing can make the difference between success and missed opportunities. The United States Postal Service (USPS) processes an astounding 400 million mail pieces daily, reaching 98% of the U.S. population within just three days. For businesses looking to leverage this extensive network, Priority Mail Open and Distribute ...
Read MoreNovember 7, 2024
Quick Guide: Boost Marketing with 2025 USPS Direct Mail SavingsAs we approach 2025, the United States Postal Service (USPS) continues its commitment to encouraging direct mail usage and demonstrating its value to marketers. The newly announced promotions offer exciting opportunities for businesses to enhance their marketing strategies while enjoying postage discounts. Consider how these incentives align with your marketing print goals and explore ...
Read MoreOctober 28, 2024
Rethinking Sustainability in Direct MailWhy Printing on Paper Isn’t Bad for the Environment In an age of digital dominance, we’ve often been told that going paperless is the eco-friendly choice. However, this common belief overlooks a crucial fact: when sourced responsibly, print materials can play a positive role in environmental stewardship. Far from harming forests, using paper from sustainably ...
Read MoreMay 30, 2024
Unlock Savings with the 2024 Reply Mail IMbA® PromotionIn today’s fast-paced business environment, efficiency and visibility are paramount. The 2024 Reply Mail IMbA® Promotion offers a valuable opportunity to enhance your reply mail processes while benefiting from significant discounts. By adopting Intelligent Mail® Barcode Accounting (IMbA®) for Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™, your business can enjoy improved tracking, faster ...
Read MoreApril 23, 2024
July 2024 Postage AlertUSPS Proposed Price Increase to Take Effect July 14th, 2024 On April 9th, 2024, The United States Postal Service filed notice for a rate increase proposal to the Postal Regulatory Commission, which will go into effect Sunday, July 14th, 2024. Here is a list of the proposed postage increases for First Class Mail: Here ...
Read MoreMarch 6, 2024
Anro's Journey to Reducing Carbon EmissionsAt Anro, we’re not just committed to providing top-quality products and printing services; we’re also dedicated to making a positive impact on the environment. We’re excited to share some significant updates on our efforts to reduce our carbon emissions and contribute to a more sustainable future. Anro’s Carbon Emissions in 2023 In 2023, our carbon ...
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